Running a Business vs. Running a Hustle
There are many self-proclaimed ‘entrepreneurs’ today....but how many of them are true business owners? According to Investopedia, “an entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards.”
A “Business” requires systems
The definition of entrepreneur mentions the creation of a new business. Well, what is a ‘business?’
Many people believe that a business is anything with an LLC or .INC behind its name. But, a true business is a system that can run without you, the owner, being present. Otherwise, it’s nothing more than a never-ending job you’ve created for yourself because the business cannot run without you. That also means, no real vacations for you.
Again, a business is a self-sustaining system. By now, maybe you are thinking to yourself, “I’m not running a true business….it’s just a hustle.” If that’s true, then keep reading because we will explain the first step in setting up a self-sustaining system, that is a business..
First step is...your website!
No website, No business
If you don’t have a website, you don’t have a business. The self-sustaining system is made complete with a website.
Have you ever encountered a friend that has a ‘business,’ but when you ask them what the website is they say, “I don’t have a website, just go to my Facebook page.” Now, be honest...when you hear that do you actually perceive your friend to have a business, to the likings of Nike or even local small businesses like coffee shops and boutique clothing stores? Or, do you immediately deduct the value and credibility of said friend’s business?
The message here is not that your friend cannot have a business or is not working towards building a business. The point is that without a website, a business is nonexistent in the minds of your customers.
“75% of consumers admit to making judgements on a company's credibility based on the company's website design”
Do you see how important your website is in shaping people’s perception of your business? Success can be gained or lost because of your website.
Why a Website is Important to Businesses
94% of first impressions relate to your site’s web design
89% of consumers shop with a competitor after a poor user experience
74% of users are more likely to return to mobile-friendly websites
73% of companies invest in design to help their brand stand out from competitors
66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content
Side hustles are okay...if that’s your goal. But if you want to run a business, you must develop a self-sustaining system. And the first step to creating that system is creating your website. Need help with building your website? Book a free website vision call with us.